The Z Pattern is a design layout that connects information in a logical order for the reader. The pattern is essentially in the formation of the letter “z” and starts with basic information going along the top line or point 1 to point 2, down across an image or placeholder to point three where it then follows the bottom line of the “Z” with your end information or call to action at point 4. This design is important to the visual layout because it places information in a path that is natural for the human eye to follow.