Category: AP Summer Work

AP Studio Art 2D Digital

My goals this year are to unravel my talents and explore photoshop like i never have. I want to be able to manipulate, create, and produce photography as a design. I expect to flourish this year because of the challenges I’ll face by making my designs within a strict deadline. I am very excited for this year.

Principles of Design

Balance- the overall equilibrium of the picture, you can balance multiple small objects with one large object, or balance images using colors or values. 

Contrast – the difference between objects, usually occurs with colors, size, type, and value.

Emphasis- an element that draws the most attention, or is a focal point has this. This part of the design is usually singled out or made to be more prominent.

Figure/Ground- A silhouette, shape, or form is generally perceived as a figure while the area surrounding it is said to be the ground.

Scale/proportion- Scale deals with the objects actual size while proportion is concerned with the objects size ratio.

Repetition- An element where you simply repeat colors, objects, fonts, etc throughout the entire design.

Rhythym- very similar to repetition, creates a consistency that makes a design easier for someone to understand.


Unity/variety- Repetition throughout a design brings everything together to create unity while variety is created from the differences of shapes and colors throughout a design.

Visual Hierarchy is the placement of images according to importance to the overall design/message, usually they are centered around establishing a main focal point for the message. You can use shape, color, content, etc to help establish this. When creating a design you may want to think about placement by thinking of where the reader looks first, second, and so on.

The Z Pattern is a design layout that connects information in a logical order for the reader. The pattern is essentially in the formation of the letter “z” and starts with basic information going along the top line or point 1 to point 2, down across an image or placeholder to point three where it then follows the bottom line of the “Z” with your end information or call to action at point 4. This design is important to the visual layout because it places information in a path that is natural for the human eye to follow.

Visual grouping is the idea of making a design that is balanced, and has a sense of unity. A well done layout would have its point stated and blatant and have other object within the design flow neatly with it.

Visual grouping in designs can create a nice, clean layout for posters, magazines, and etc.

By using repetition in a design you’re able to create a harminizing design that is remembered through repetition.

By creating visual harmony through repetition i’ll be able to make designs that can be remembered

The idea of visual echo is the concept of using the same elements or design principles for another piece related to the original piece. The use of same colors, fonts, and illistrative images are th basics to maintining the principle of visual echo.

Visual echo is a great concept to use when creating designs that require more than just one piece of work.